Well, first things first, SEO stands for Search Engine Optimization and as the name suggests explicitly it is a process or approach that helps websites and web pages be written in an efficient manner so that the traffic to these pages increases which in turn increases their chances of being at the top of the list shelled out by search engines. Putting all this very simply in no nonsense manner, SEO is nothing but creating online content that gets easy recognition. There are many ways of doing this but this read-up is all about the basics of SEO so we will not delve deeper, the fact being that simple is better.

Making the web pages accessible to the search engines is the primary task of SEO techniques. Search engines run on algorithms and do a systematic sweep of the web to churn out results. To be on the top results there is a need to be connected to as many communities, other relevant web pages and have a clean navigation system within the website. All this is easier said than done but it is the most basic requirement for any website or page to have a high recall rate on web searches. And this won’t just benefit the search engines in accessing content, people using your site will get to what they are looking for in a faster way, reducing their stress of being lost in the wilderness of the web. Having links to relevant outside pages and a clean navigation system within is of no use if the content is not compelling. Strong and honest content means that keyword stuffing is out of the question. It also means that there can be no useless outbound links that lead nowhere in particular. Using such tricks with content may work for a short period of time but it definitely is of no use if you are in it for good. Good content will also help in generating actual user interest and will thus help automatic re-links and referrals that are genuine and will be picked up by search engines. Good content will also make for relevant reading or browsing and will be helpful on social media platforms as well. A good trick that follows genuine content creation is to have a relevant links section that is nothing but a list of external websites that are similar to, or relevant to what you are all about. Such links are regarded highly by the search engines and are a perfect SEO method.

To be a master, you got to know the basics. And SEO is a systematic approach to creating a well intentioned and honest website or web page that will engage users and search engines alike.